Tourism Research Proposal Example | Topics and Well Written Essays - 2500 words

Tourism - Research Proposal Example By understanding the environment in which the company operates (external to the company), advantages of the opportunities can be taken and the threats minimized. Specifically the PEST or PESTLE analysis is a useful tool for understanding risks associated with market growth or decline, and as such the position, potential and direction for a business or organization. A PEST analysis is a business measurement tool, looking at factors external to the organization. It is often used within a strategic SWOT analysis (Strengths, Weaknesses, Opportunities and threats analysis). PESTLE is an acronym for Political, Economic, Social, Technological, Legal , Environment factors, which are used to assess the market for a business or organizational unit. The PEST analysis headings are a framework for reviewing a situation, and can also be used to review a strategy or position, direction of a company, a marketing proposition, or idea. It is important to clearly identify the subject of a PEST analysis (that is a clear goal or output requirement), because an analysis of this type is multi-faceted in relation to a particular business unit or proposition - if the focus is diluted an unclear picture is produced - so the situation and perspective has to be clear when PEST is used to analyse. A market is defined by what is addressing it, be it a product, company, organization, brand, business unit, proposition or idea. So it should be clear as to how the market is being analysed.The PEST subject have a clear definition of the market being addressed, which might be from any standpoints like a product looking at its market.3 So let us look at LONDON EYE and its prospects of increasing its popularity not just in Britain but as one of the most popular global tourist attractions SCOPE This paper will be using the PESTLE or PEST tool to present the external environment affecting the promotion of London Eye as a global tourist attraction. The project needs to make use of at least two elements of the PESTLE Analysis tool. The political/governmental and technological elements will be discussed for the purpose while the environment and corporate social responsibility will also be touched upon. There's absolutely no doubt London Eye is steadily gaining popularity. According to31st March 2009 issue of DESTINATION, a tourist magazine London Eye has been voted Britain's top tourist attraction. Bev Fearis the writer says, "London Eye along with Cumbria's Lake District and Blackpool Tower has topped a poll of the destinations and attractions that Brits would choose to promote to overseas visitors following a survey of 1,000 people conducted at the Best of Britain & Ireland 2009 event in London. The event formed the grand finale to Visit Britain's British Tourism Week, which aims to raise national and international awareness of the size, value and importance of Britain's tourism industry."9 London

Planet of Slums Essay Example | Topics and Well Written Essays - 1250 words

Planet of Slums - Essay Example The purpose of the report is to provide detailed analysis on reflection of the author on global slums and its ecological, economic, political and social consequences of urban poverty and the roots of slums in the post-modern time. The ambitious book of Mike Davies portrays a massive humanity exiled from the official economy of world and warehoused in shantytowns.The author discovers the future of an explosively unbalanced and radically incapable urban world. The rise of informal urban proletariat is also argued by Mike Davis. The author provides a global discussion about different aspects of slums. He also discuss about the diversity and necessity of housing across diverse lives of people. A number of different property arrangement and tenure in slums are also discussed in the book. The key objective of the book is to provide knowledge to readers about the transformation and growth of slums across the world. The major upheavals industrialization and imperialism are echoed by the contemporary third world urban poor. The core of the book resembled the painful moments due to industrialization in terms of conditions of living. The main argument presented by author is about negative aspects and roots of global slums. At start, the rising mega slums are being neglected by Davis from core program of political considerations. But, it can be realized from latter part of the book that author tries to provide vivid description of the cause of urban poverty on global scale. The author is looking in case of historical context and global scale rather than existing conditions and local governments (Davis 38). The influential book of Mike Davis is on the enormous growth of settlements all over the world. The overall purpose of the book is to provide a statement to the people that they are a planet of slums.The values of Davis is to provide statistical data and effective detailed analyzed work which can help readers to